CASE STUDY

Airbus Quantum Computing Challenge

Could quantum technology solve the most complex flight physics challenges? With this game-changing open tech challenge we took cutting-edge science out of the lab and into industry.

“Win-win. For Airbus, it is new ideas and solutions for practical cases. For the participants, working on real-world problems from industry.”

- AQCC Participant

Mockup of Airbus Quantum Computing Challenge website on tablet

The Brief

Inspire the global community of experts, researchers, academics and start-ups to join an open-tech quantum computing challenge and develop solutions for the aviation industry.

Approach

Together with Airbus, we designed and implemented every stage of the year long challenge to appeal to this specialised global community. This included a highly targeted multichannel communications campaign; a custom platform allowing participants to access materials, engage with Airbus and submit their solutions and a robust selection process involving a jury of Airbus experts and QC leaders.

Participants icon

1000+

Individuals from 70+ countries registered for the challenge or joined the community

Company icon

300+

Companies and start-ups in 47 countries including: Capgemini, IBM, Cambridge Quantum Computing

University sketch icon

200+

Universities across 50+ countries including: MIT, Imperial College London, National University of Singapore