Employability

Developing students in higher education to be ready for the labour market has become such a hot topic that every day a new survey, report or event invitation on this theme lands in my inbox. While education professionals, industry representatives and legislators seem more or less agreed that students should leave higher education with the skills required to be a success in the global labour market, the debate on what those skills are, and how should they be developed rages on. Although this trend is clearly linked to broader changes in the education sector, the economic crisis has of course fuelled the debate. With fewer jobs around students need to be more innovative and better prepared to ensure they stand a chance of capitalising on the investment in their education.

This edition of Campus Monitor features some current initiatives which we think are setting trends. Do you have an example of best practice to share? Let us know.

Kirsten Williamson, Managing Director of Petrus Communications

Dates for your diary

FEDORA Conference
Bordeaux, France
3-4 June, 2010

EAIE Executive Forum
Budapest, Hungary
11 June, 2010

AGR Annual Conference
Newport, UK
4-6 July, 2010

AGCAS Conference
Warwick, UK
13-15 July, 2010

AAGE Conference
Melbourne, Australia
10-12 November, 2010

What's next?

Are we meeting the career and development needs of international students? Do you have an example of best practice in this area? Share it with us for the next edition.

“Developing employability skills is not about linking recruiters with high potential students or ‘talent’ which are the phrases often used, but rather ensuring that each and every student can achieve his or her own potential, this is what makes for a successful and productive society.”

Kirsten Williamson,
Petrus Communications

Contact details

Phone: +33 (0) 148 583 914
info@petruscommunications.com
www.petruscommunications.com

AGR Manifesto

In the run up to the announcement of the UK general election date (May 6th 2010), one organisation was already campaigning with a unique manifesto that all Parties are encouraged to embrace. The UK’s Association of Graduate Recruiters (AGR) chose this moment to publish a ‘Manifesto for Graduate Recruitment’ to ensure that the views of UK graduate employers are heard by the next Government.

Carl Gilleard, Chief Executive of the AGR writes, that “there has never been a greater need or a better time for government, employers and universities to begin an honest and open dialogue about the future of higher education and graduate employment”.

A French Revolution

A sophisticated combination of internship programmes and a supportive alumni network mean that graduates from French ‘Grande Ecoles’ have traditionally stepped straight into good jobs with prestigious companies, while French university graduates struggle to demonstrate their worth in the labour market. This is changing as a range of government and private initiatives aim to improve the links between employers and universities. Phenix and Elsa are two programmes which, having proved success on a small scale, are looking for ways to grow. Watch this space.

Vive la Difference

As is often the case, things are different in the UK where big employers have traditionally taken responsibility for graduate development by providing their new recruits with tailored in-house training before the ‘real’ job starts. This is also changing as in these difficult economic times, employers question the value of expensive training schemes while universities are developing their own tailored programmes. At the recent AGR conference on Graduate Development, Paul Blackmore from Lancaster University presented a workshop on this theme with ‘The Lancaster Award’ run by Lancaster’s CEEC as background, while the University of Birmingham’s Personal Skills Award (PSA) won the award for Graduate Development Preparation in Higher Education at AGR’s first ever Graduate Development Award Ceremony, which followed the conference.

Petrus Communications is an award-winning recruitment marketing and research consultancy, working with companies and universities world-wide on graduate recruitment and employability projects.

If you would like to discuss a project with us, contact Radu Jlobnitchi, our Marketing Manager, or visit www.petruscommunications.com to find out more about what we do.

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