New Campaign for Analysts in Portugal

Pan-European Campus Marketing

Client

Global consulting firm focused on human capital and financial management

The brief

To generate enough candidates with the right profile to be recruited as analysts in Portugal. This was the first time our client had engaged in graduate attraction in Portugal. Our role was to ensure that the events and communications excited interest and were culturally appropriate.

Our approach

  1. Gain a detailed understanding of the profile and skills required.
  2. Develop a list of target institutions.
  3. Organisation and implementation of a range of on-campus events at selected institutions.
  4. Targeted university communications to generate candidates with the right profile.

Our results so far

  • 90+ students applied
  • We got the brief mid-April, assessment centres were held mid-June
  • 2 assessment centres were filled with right-profile candidates

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