Pan-European Campus Marketing

Pan-European Campus Marketing

Client

Global group of energy and petrochemicals companies

The brief

Support Regional Marketing Adviser to implement recruitment marketing across 16 countries.

Our approach

  1. Research with local teams and target institutions to identify best channels.
  2. Leveraging relationships with associations.
  3. Maximising online opportunities.

Our activity

  1. More than 70 campus events implemented in 2006, with the campaign run again in 2007 and 2008.
  2. Company profile, offers and testimonials online with four key European organisations, and at 56 target institutions.
  3. Feedback gathered systematically from event participants and facilitators.

Our results so far

  1. 2006: 104% of target reached.
  2. 2007: 88% of all hires are tracked directly from Petrus activity.
  3. Female technical recruits hired from institutions not previously targeted.
  4. Overall 2-3 times the 'typical' numbers attending campus presentations.

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