"This event created a buzz that no other event has generated."
Pan-European Campus Marketing
Global group of energy and petrochemicals companies
Support Regional Marketing Adviser to implement recruitment marketing across 16 countries.
- Research with local teams and target institutions to
identify best channels.
- Leveraging relationships with associations.
- Maximising online opportunities.
- More than 70 campus events implemented in 2006, with
the campaign run again in 2007 and 2008.
- Company profile, offers and testimonials online with
four key European organisations, and at 56 target institutions.
- Feedback gathered systematically from event participants and facilitators.
Our results so far
- 2006: 104% of target reached.
- 2007: 88% of all hires are tracked directly from
- Female technical recruits hired from institutions not
- Overall 2-3 times the 'typical' numbers attending campus presentations.